Deceptive advertising is as old as advertising. That said, modern consumers expect advertising on food to be accurate and honest, thanks to more than a hundred years of food safety and quality regulation. Unfortunately, accurate doesn't always mean honest. Take, for instance, an advertisement for "gluten free strawberries". Is it accurate? Yes, because strawberries don't … Continue reading pH Balanced Water, Gluten Free Strawberries and Other Marketing Scams
Yesterday, I got approved to teach a science communication ("scicomm") course next fall. There's a bit of irony to this--my SciComm experience is limited to this blog and Twitter, but they say there's no better way to become an expert on a subject than to teach it. I look forward to teaching this class, and … Continue reading Experiments in SciComm
Unfortunately, this post is prompted by real life events as I am currently sick with a gastrointestinal (GI) malady, and I would really like to figure out what caused it. So, first things first. What have I eaten recently? To the best of my knowledge, I have eaten the following over the last few days: … Continue reading Ugh, I’m Sick. It Was Definitely What I Had For Lunch, Right? Or, A Scientist Tries to Figure Out What Made Her Sick.